From looking at the history of music videos I have learnt that they have increasingly become more controversial as the public have become more desensitised to them. This therefore means artists need to think of new ways and ideas to shock their audience. In an attempt to do this their videos have become more drug influenced and contain more sexual content compared to many years ago.
As in the 1920s and 30s, Soundies where seen as very controversial; women wore provocative clothing and black people were the main people in the videos. Although widely stigmatised in the past it is now seen as normal. This didn't happen until the hippy era where drug use was very high especially among hippies. Nowadays boundaries are being pushed when it comes to sexuality as we are now seeing more homosexual images which is still very controversial at this day and age.
Bearing all of this in mind, I have to try and create a music video that will interest my audience and encourage them to watch it again. It needs to present aspects of controversy but there have to be boundaries. I'm aware I have to be careful with the amount of sexual content present in my video as well as any aspects of drug and alcohol; it has to be appropriate for my audience.
By Samantha Eneli
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