In the UK and Ireland MTV is in over 10million homes with a medium average viewing age of 21.6. MTV's target audience consists of mainly18-24year olds and is the top rated network in the 12-24 demographics. This would influence our music video choice as if we wanted our music video to be played on one of MTVs channels then we would have to take into consideration their target audince and their avarage vieweing age.
Samantha Eneli
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