What are your expectations of your target audience?
I believe that the target audience find the video interesting as we have created the video on the basis of the results of our research about music videos with our target audience. I think they will enjoy the video as it follows a strong narrative which according to our results is what entices the audience. Similarly, we incorporated a party scene within the video as we found that ritual celebration was a popular motif amongst the target audience, therefore we felt this would be a popular part of the video which will attract the audience. It was also noticeable that a significant amount of people that we asked as part of our research, preferred to watch controversial music videos as it makes them more interesting and increases the likelihood of them watching the entire video. In light of this, we included some controversial aspects into the film such as when the artist licking the icing of the cupcake and when she almost kisses a girl, in order to attract the target audience.
What aspects of target audience research do you find most challenging?
It is difficult to carry out research on music videos on a specific target audience as although they are all similar in some way such as age or gender, it is highly likely that the majority of them will have different tastes in music. Consequently, different music genres have different types of music videos and therefore, it is difficult to create a music video which will appeal to the entirety of our target audience. To overcome this, we chose to go with majority's opinion when incorporating our results into our final product.
What methods do you find most successful in attracting your target audience?
It was noticeable from viewing our test audience video and interview people that had watched our music video that the four-screen technique we incorporated with the artist singing attracted the audience. They liked the fact that it was different and stood out from anything else they had seen in other previous music videos.
Also, it was evident that the party aspect of the video was popular amongst the target audience. We predicted this would be the case after conducting research prior to creating the video and finding that ritual celebration was a popular motif for music videos.
I believe that the target audience find the video interesting as we have created the video on the basis of the results of our research about music videos with our target audience. I think they will enjoy the video as it follows a strong narrative which according to our results is what entices the audience. Similarly, we incorporated a party scene within the video as we found that ritual celebration was a popular motif amongst the target audience, therefore we felt this would be a popular part of the video which will attract the audience. It was also noticeable that a significant amount of people that we asked as part of our research, preferred to watch controversial music videos as it makes them more interesting and increases the likelihood of them watching the entire video. In light of this, we included some controversial aspects into the film such as when the artist licking the icing of the cupcake and when she almost kisses a girl, in order to attract the target audience.
What aspects of target audience research do you find most challenging?
It is difficult to carry out research on music videos on a specific target audience as although they are all similar in some way such as age or gender, it is highly likely that the majority of them will have different tastes in music. Consequently, different music genres have different types of music videos and therefore, it is difficult to create a music video which will appeal to the entirety of our target audience. To overcome this, we chose to go with majority's opinion when incorporating our results into our final product.
What methods do you find most successful in attracting your target audience?
It was noticeable from viewing our test audience video and interview people that had watched our music video that the four-screen technique we incorporated with the artist singing attracted the audience. They liked the fact that it was different and stood out from anything else they had seen in other previous music videos.Also, it was evident that the party aspect of the video was popular amongst the target audience. We predicted this would be the case after conducting research prior to creating the video and finding that ritual celebration was a popular motif for music videos.
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